Search Engine Optimization, or SEO, is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. This digital marketing strategy focuses on improving your website’s presence in search results on search engines such as Google and Bing. The ultimate goal is to increase the quantity and quality of traffic to your site through organic search engine results.

SEO is built around three fundamental components: on-page SEO, off-page SEO, and technical SEO. On-page SEO involves optimizing the content on your website to include relevant keywords and provide a valuable user experience. Off-page SEO refers to actions taken outside of your own website, including link building and social media marketing, to impact your rankings within search engine results pages. Lastly, technical SEO focuses on improving more complex and technical aspects of your website to aid in indexing and crawling efficiency, such as site speed, mobile friendliness, and architecture.