Did you know?
* Of all the adults with Internet Access, 71% use social media i.e. they have at least one account, either on Facebook or Linkedin or Instagram!
* Over 800 million monthly users are active on Instagram. More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given.
In short, social media is where your customers and potential customers have their eyes all day long. What you are left to do is have their attention diverted towards your services or products.
Now there are several ways to that through Digital Marketing!
– Spreading awareness about your brand or creating social media awareness of your company to reach your potential customers
– Adding a routine post on social media stating about different products or services you offer
– Having informational posts about new launches, discounts or any other schemes that can be offered
– Sharing customer reviews and experiences can also prove beneficial
– Posting ads with/without pictures or videos to target the right group of people for your business
– Selling online directly through social media, marketplace etc.
Platforms for Social Media Marketing Services
While there are plenty of social media platforms for Internet marketing, few platforms still stay the most engaged and popular among its users, e.g. Facebook, Linkedin, Twitter & Instagram.
Types of Ads in social media marketing
There are hundreds of things one can do on social media including brand awareness, website clicks/visitors, local area reach, lead forms/signup forms, direct app installations, ads in messenger, in stream video ads, job vacancy, special discounts and offers to redeem, upcoming event registrations, sponsored videos and much more.
Type and variants for audience selection in social media marketing
Content always requires the attention of the right audience to work in the way it is supposed to.
Narrow down your reach to your potential customers to receive the highest conversion rate. This is done by targeting the people or selecting the right kind of audience of the ad or post for your business based on various factors:
- Based on age, gender, location
- Demographics – Work, education, hobbies, designation, govt or private employment
- Based on revenue, interest, income, likes, industry.
Importance of Social Media marketing
- Brand awareness – It is utterly important to understand when your business needs to turn into a brand and start selling itself. Branding involves more information spread and requires the best content.
- Audience engagement – In an era of social media, your business is rated on the basis of its online presence specially on social media. You need to be an active user on social media to build the trust of customers.
- Reach millions of users with least amount of money – Social Media platforms are open platforms; i.e. you are not charged to post. Infact, the advertisements cost very little in comparison to the traditional ads on televisions or hoardings or print media.
- Audience selection – It is easily possible to select the right audience as per product and services for the customers who are most likely to buy or avail your services based on multiple factors to target your potential customers.
- Display products to hundreds of potential customers even if you don’t have a good website. You don’t need a website if you are short of budget or you’re not yet ready to expand as much. Social media covers it all by giving you notifications over your mobile if someone is interested in your service.
Facebook Marketing
Founded in 2004, Facebook is the still the most widely used social media platform all over the World and attracts users of all age groups. It is possible to brand your product/services through Instagram pages, sell it through the Facebook Marketplace or even build an online customer base using the Facebook Ads. Advertisements here can vary based on business requirements and can be designed accordingly.
Linkedin Marketing
Linkedin is a B2B social media platform where one can upload their professional details, find companies offering jobs similar to your profile. Create company page, add your business details, let your employees mention the company they work into. It is best to post about your domain, business and achievements or even about new product or service releases. LinkedIn attracts a variety of users who share their personal and business profiles and look for same to their benefit. Thus this is the best platform to build your brand and business reputation in the domain.
Instagram Marketing
Create a business account, post creative images and gain your followers to become an influencer. Instagram is the most widely used application when it comes to youngsters and having an active business display on Instagram rises your stake to the next level.
Twitter Marketing
Tweets are all about latest trends going in and around the country. Major plus point, tweets and links in them are indexed by Google making it useful even for Search Engine Optimization. Your twitter presence decides the vastness of your work. It spreads like news and you get the appropriate amount of attention required to be known in the market. Spread the latest updates to reach a large audience who could become potential customers later.
Tiktok Marketing
Founded in 2012, TikTok is a video-sharing social network service that allows users to create short lip-sync videos, through which users create funny videos, mimic powerful messages or showcase their talents. While being limited to only mobile devices, as per researchers TikTok App has gained around 800 million downloads worldwide. With such a huge number of users, TikTok now emerges with TikTok Advertising i.e. You can now showcase your products and services on TikTok, by creating your TikTok Ads Account
your article on digital marketing is very good. keep it up thank you for sharing.
Thanks for finally writing about >What is Social Media Marketing?
| What is SMM? – Aanha Services <Liked it!
What’s up, I log on to your blogs like every week. Your story-telling style is witty,
keep up the good work!
I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
social media is important to growing every business
I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
I am genuinely keen of reading this website’s
post to be updated regularly. It carries nice data.
Hi,
Thanks for the wonderful post. I really appreciate your efforts and the time you have spared for posting a knowledgeable post. Yes, I agree that Social media marketing has always been on the top for lead generation and for promotional purposes.
Great Article, for sharing content and such nice information for me. I hope you will share some more content about. Please keep sharing!
Top 4 most popular social networking sites in 2020 are the following:
1. Facebook: It has more traffic of peoples so that you can share your opinion as well as improve & advertising your business. Where estimated unique monthly visitors is 1,100,000,000.
2. YouTube: This is the best platform for uploading any kind of video. Where estimated unique monthly visitors is 1,000,000,000.
3. Twitter: It’s a good social platform to share his thoughts, news, etc. Where estimated unique monthly visitors are 310,000,000.
4. Linkedin: It is a social website as well as important for searching for a job in any other field. Where estimated unique monthly visitors is 255,000,000.
Hey,
That is really fascinating, You’re an excessively professional blogger.
You have explained well.
Cheers,
Like!! I blog frequently and I really thank you for your content. The article has truly peaked my interest.
Thanks for the wonderful post. I really appreciate your efforts and the time you have spared for posting a knowledgeable post.
I really like and appreciate your article.Really looking forward to read more. Will read on…
good article about digital marketing has given it is very nice thank you for sharing.
GREAT ARTICLE! SOCIAL MEDIA IS TRULY TAKING OVER THE MARKETING CHANNELS. BUSINESSES ARE BECOMING MORE AND MORE AWARE OF THESE IN RECENT YEARS!
ANYWAY, I’d LOVE TO READ YOUR THOUGHT ON REDDIT MARKETING AS WELL.
CHEERS
I am really happy to say it’s an interesting post to read. You provided important information about what is social media marketing. The information provided in this article is very helpful for those looking for social media marketing. Thanks for the awesome post. I look forward to more comprehensive and insightful posts like this in the future.
As I web-site possessor I believe the content material here is rattling wonderful , appreciate
it for your hard work. You should keep it up forever! Best
of luck.
I would like to thank you for the efforts you have made in writing this article.
I got information from your article which I will be sharing with my friends who will need this information. I will suggest reading this article because it will really help those who need this information.
Hmm it seems like your websie ate my first comment (it was extremely long) so I guess
I’ll just sum it up what I submitted and say, I’m thoroughly ejoying
your blog. I as welll am an aspiring blog writer but I’m still new to the
whole thing. Do you have any tips for beginne blog writers?
I’d genuinely apprecite it.
The article fully educate me about social media marketing, before this i didn’t know very much
your article is very impressive , social meadia marketing is very powerful way to promote your site , i am working on the social media marketing to promote my own product, this is very useful informative blog ,thanks for sharing with us
Pretty nice post. I just stumbled upon your weblog and wanted to mention that
I’ve truly loved surfing around your blog posts. In any case I will be subscribing to your rss feed and I am hoping you write again soon!
Great work
i’m veRY impress of your article.
good work
thanks for sharing your article. social media marketing is the best solution for growing your online business
Nice content and interesting blog.
I want assembling useful information , this post has got me even more info! .
Great information, Thanks for sharing this informative blog with us. keep sharing!!
Well explained on social media marketing and how it impacts the brand, thanks to aanhaservices for sharing this. This data educates executives and administrators in social media.
Great information, Thanks for sharing this informative article about social media marketing. Keep sharing!!
Great information, Thanks for sharing the detailed blog about social media marketing. Keep sharing!!